Omnichannel Sales & Service
Experience Customer Analytics
Designed to help create a stronger relationship with customers using real-time analytics.
If you know each customer and their specific individual needs, you can build lasting relationships with them. We can help make your relationships work with our innovative software that evaluates not only data, but also customer behavior. You can react positively to each customer, providing them with the right information and options when they need them.
With a set of analysis and predictive models, this solution aims to help banks gain new clients, retain current customers and maximize their profitability with well-timed actions and offers that improve customers’ loyalty and their relation with the b
Key features
Customer segmentation
- Segment customers using criteria including customer demographics, activity, and product usage data
Marketing list management
- Automatically generate marketing lists, and make manual adjustments
Campaign management
- Manage a campaign lifecycle: design, plan and monitor its execution
Campaign response analysis
- Monitor campaign KPIs and measure effects
Customer attrition analysis
- Identification of attrition alerts and trends
Interaction analysis
- Insight into client’s behavior and channel utilization
Business benefits
Improved customer retention | Increased customer satisfaction and loyalty | Improved marketing effectiveness | Improved control and automation of campaigns |
Technology stack
Programming languages and main frameworks - Microsoft .Net (C#), Windows Presentation Foundation, Windows Workflow Foundation, Windows Communication Foundation, Entity Framework
| Presentation - Rich client Windows desktop application with ClickOnce deployment
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Application server - WCF services deployed at Microsoft IIS
| Database |
Integration standard - Web services (SOAP and REST)
- Service Bus for Windows Server
- Batch data synchronization with staging
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